FOR IMMEDIATE RELEASE
WHAT:
RiverTown Crossings invites moviegoers to turn their summer blockbusters into exclusive shopping perks through its Reel Rewards program. In partnership with Celebration Cinema and select mall retailers, the new seasonal initiative rewards guests who present their Celebration Cinema ticket stubs with instant in-store discounts and the chance to earn gift cards for repeat visits.
RiverTown Crossings invites moviegoers to turn their summer blockbusters into exclusive shopping perks through its Reel Rewards program. In partnership with Celebration Cinema and select mall retailers, the new seasonal initiative rewards guests who present their Celebration Cinema ticket stubs with instant in-store discounts and the chance to earn gift cards for repeat visits.
WHEN:
Monday, June 9 – Sunday, August 10, 2025
Monday, June 9 – Sunday, August 10, 2025
WHERE:
RiverTown Crossings
3700 Rivertown Parkway
Grandville, MI 49418
RiverTown Crossings
3700 Rivertown Parkway
Grandville, MI 49418
Program Highlights:
Show Your Stub, Save Instantly:
Present your Celebration Cinema ticket stub within 3 days of your movie to unlock savings at participating retailers:
Present your Celebration Cinema ticket stub within 3 days of your movie to unlock savings at participating retailers:
- Robinson’s Popcorn: Free flavored popcorn sample + 15% off your entire purchase
- Wetzel’s Pretzels: 15% off your entire purchase
- Soar & Bounce: 15% off admission with an “Action Pass”
Watch More, Earn More:
Moviegoers can accumulate ticket stubs to receive additional rewards at the RiverTown Crossings Mall Office:
Moviegoers can accumulate ticket stubs to receive additional rewards at the RiverTown Crossings Mall Office:
- See 4 Movies: $10 gift card (first 100 participants)
- See 8 Movies: $25 gift card (first 25 participants)
Coming Soon to Celebration Cinema:
This summer’s most anticipated films include Jurassic World Rebirth (July 2), Superman (July 11), Smurfs and I Know What You Did Last Summer (July 18), Fantastic Four: First Steps and Happy Gilmore 2 (July 25), and Freakier Friday (August 8).
Note: Gift cards available while supplies last. Movies must be viewed between June 9 and August 10, 2025. One registration per ticket stub.
This summer’s most anticipated films include Jurassic World Rebirth (July 2), Superman (July 11), Smurfs and I Know What You Did Last Summer (July 18), Fantastic Four: First Steps and Happy Gilmore 2 (July 25), and Freakier Friday (August 8).
Note: Gift cards available while supplies last. Movies must be viewed between June 9 and August 10, 2025. One registration per ticket stub.
Why It Matters:
Reel Rewards delivers a multi-touchpoint experience that merges entertainment and retail, reinforcing RiverTown Crossings’ commitment to creating dynamic, family-friendly programming that drives traffic and engagement throughout the center.
Reel Rewards delivers a multi-touchpoint experience that merges entertainment and retail, reinforcing RiverTown Crossings’ commitment to creating dynamic, family-friendly programming that drives traffic and engagement throughout the center.
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About RiverTown Crossings:
RiverTown Crossings is West Michigan’s premier indoor shopping and entertainment destination, offering a curated mix of national retailers, dining, and experiences for the whole family. The center continues to serve as a community gathering place and retail leader for the Grandville region. For more information and event updates, visit www.RiverTownCrossings.com, or follow along @shoprivertowncrossings on Instagram and facebook.com/ShopRiverTownCrossings.
RiverTown Crossings is West Michigan’s premier indoor shopping and entertainment destination, offering a curated mix of national retailers, dining, and experiences for the whole family. The center continues to serve as a community gathering place and retail leader for the Grandville region. For more information and event updates, visit www.RiverTownCrossings.com, or follow along @shoprivertowncrossings on Instagram and facebook.com/ShopRiverTownCrossings.
About Poag Development Group:
Over three decades ago, Dan Poag, with then-business partner Terry McEwen, founded the predecessor to today’s Poag Development Group and coined the term “lifestyle center” to describe what is now the most in-demand retail real estate design. From subtle design elements to carefully crafted tenant mixes, Poag’s signature ability to translate small details into big experiences creates spaces and places that resonate with comfort, convenience, and connectivity. Poag centers are true community environments, destinations packed with the brands you know and animated with immersive elements that make them memorable and inviting. For more information, visit PoagDevelopmentGroup.com.
Over three decades ago, Dan Poag, with then-business partner Terry McEwen, founded the predecessor to today’s Poag Development Group and coined the term “lifestyle center” to describe what is now the most in-demand retail real estate design. From subtle design elements to carefully crafted tenant mixes, Poag’s signature ability to translate small details into big experiences creates spaces and places that resonate with comfort, convenience, and connectivity. Poag centers are true community environments, destinations packed with the brands you know and animated with immersive elements that make them memorable and inviting. For more information, visit PoagDevelopmentGroup.com.
About JLL:
For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500® company with annual revenue of $20.8 billion and operations in over 80 countries around the world, our more than 110,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAY. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.
For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500® company with annual revenue of $20.8 billion and operations in over 80 countries around the world, our more than 110,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAY. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.
