Rivertown Crossings to Host First Bell Fest Back-to-School Family Event on August 15
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    Rivertown Crossings to Host First Bell Fest Back-to-School Family Event on August 15
    RiverTown Crossings

    Grandville, MI

    Rivertown Crossings to Host First Bell Fest Back-to-School Family Event on August 15

    14 July 2026

    Rivertown Crossings will welcome families to First Bell Fest, a free back-to-school celebration taking place Saturday, August 15 from 1:00 PM to 3:30 PM. The event offers an engaging afternoon of interactive entertainment, creative activities, and family-friendly fun while supporting a meaningful community cause.
    A featured highlight of the event is Go Game’s live interactive game show experience, where participants can compete in real-life challenges for prizes in a high-energy, team-based format. Participation in the Go Game is limited to the first 100 guests, and advance registration is required to secure a spot.
    Guests are encouraged to bring new school supply items such as pencils, glue sticks, folders, or similar essentials to participate in the First Bell Hall Pass scavenger hunt. All donated supplies will benefit Heart of West Michigan United Way’s “Stuff The Bus” initiative, helping local students prepare for the upcoming school year. Participants can collect stamps at activity stations throughout the event and complete their hall pass for a chance to earn prizes and unlock special surprises.
    Additional hands-on experiences will include a slime-making station, face painting, and custom balloon art. Attendees can also enjoy themed photo opportunities and raffle entries for the chance to win exciting giveaways.
    Whether preparing for the school year ahead or looking for a fun and impactful community outing, First Bell Fest offers something for everyone while giving back to families in need.
    Admission is free and open to the public.
    For more details, visit: https://www.rivertowncrossings.com
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    About Rivertown Crossings:
    Rivertown Crossings is West Michigan’s premier indoor shopping and entertainment destination, offering a curated mix of national retailers, dining, and experiences for the whole family. The center continues to serve as a community gathering place and retail leader for the Grandville region. For more information and event updates, visit www.RivertownCrossings.com.

    About Poag Shopping Centers:
    Poag Shopping Centers is a national retail real estate firm specializing in the development, redevelopment, management, leasing, and marketing of open-air shopping centers and mixed-use environments. With more than 40 years of industry leadership and a legacy connected to the creation of the Lifestyle Center format, Poag is known for creating highly detailed, experience-driven retail destinations. The company brings a boutique, tailored approach to placemaking, merchandising, and property management across its expanding portfolio. For more information, visit PoagShoppingCenters.com.

    About JLL:  
    For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500® company with annual revenue of $23.4 billion and operations in over 80 countries around the world, our more than 113,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.

    RiverTown Crossings
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