Featuring Family Programming and “Reel Rewards” Movie Perks
FOR IMMEDIATE RELEASE
June 6, 2025
June 6, 2025
Grandville, MI — RiverTown Crossings is turning up the energy this season with SUMMER VIBES, a new series of engaging events designed to bring families together, support local tenants, and celebrate the joys of summer. From kids’ programming and community yoga to blockbuster movie incentives, the center is inviting guests to experience connection, creativity, and entertainment all summer long.
INTRODUCING KIDS CLUB – BEGINS JUNE 10
For the first time, RiverTown Crossings is introducing a Summer Kids Club—a fun-filled lineup of themed events curated for children ages 3-10. Each session includes interactive activities, crafts, and games, taking place from 10:30 AM – 12:30 PM near Dick’s Sporting Goods and the Play Space (unless otherwise noted).
Kids Club Schedule:
- June 10 – Summer Social
- July 8 – Blooms & Brushes
- July 15 – Wild Wonders (at the former Harrison West space near Barnes & Noble)
- July 22 – Cops & Crafts with Grandville Police Department, featuring vision board activities
Pre-registration is encouraged, though walk-ins are welcome.
MINDFUL MOMENTS WITH KIDS YOGA – JUNE 26
In celebration of International Yoga Day, RiverTown Crossings will host a Kids Yoga session led by Full Bloom Yoga & Mindfulness on Thursday, June 26 at 12:00 PM. Designed to promote movement, calm, and confidence, this session will take place near the Play Space. Yoga mats will be provided. Space is limited and early registration is recommended.
REEL REWARDS – MOVIEGOERS ENJOY MORE THIS SUMMER
As Celebration Cinema unveils newly renovated theaters, RiverTown Crossings is amplifying the moviegoing experience with Reel Rewards—a limited-time program offering exclusive perks from participating retailers.
To redeem, guests must present their Celebration Cinema movie ticket stub within 3 days of the show directly to the participating retailer. A full and up-to-date list of participating offers can be found at https://www.rivertowncrossings.com/events/reel-rewards/.
Additionally, guests who accumulate 4 or 8 ticket stubs dated between June 10 and August 10, 2025 may present them in person at the Mall Office to receive milestone rewards:
- 4 movies: $10 gift card (limited to first 100 redemptions)
- 8 movies: $25 gift card (limited to first 25 redemptions)
While supplies last. One redemption per person.
SUMMER PLAYBACK WEEKEND – JULY 26
Close out the summer season with Summer Playback, a lively celebration on Saturday, July 26, featuring nostalgic music from a live DJ, pop-up retail promotions, and family-friendly entertainment. Additional details and participating retailers will be announced in the coming weeks.
“SUMMER VIBES isn’t just a seasonal initiative—it’s an invitation to connect, celebrate, and make memories together,” said Richard Daniels of RiverTown Crossings Management. “From first-time Kids Club programs to exclusive movie rewards, we’re thrilled to offer something meaningful for every guest this summer.”
Richard Daniels of RiverTown Crossings Management
For the latest event details, full promotion listings, and special offers, visit: www.rivertowncrossings.com/summer-vibes
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About RiverTown Crossings:
RiverTown Crossings is West Michigan’s premier indoor shopping and entertainment destination, offering a curated mix of national retailers, dining, and experiences for the whole family. The center continues to serve as a community gathering place and retail leader for the Grandville region. For more information and event updates, visit www.RiverTownCrossings.com or follow along @shoprivertowncrossings on Instagram and facebook.com/ShopRiverTownCrossings.
RiverTown Crossings is West Michigan’s premier indoor shopping and entertainment destination, offering a curated mix of national retailers, dining, and experiences for the whole family. The center continues to serve as a community gathering place and retail leader for the Grandville region. For more information and event updates, visit www.RiverTownCrossings.com or follow along @shoprivertowncrossings on Instagram and facebook.com/ShopRiverTownCrossings.
About Poag Development Group:
Over three decades ago, Dan Poag, with then-business partner Terry McEwen, founded the predecessor to today’s Poag Development Group and coined the term “lifestyle center” to describe what is now the most in-demand retail real estate design. From subtle design elements to carefully crafted tenant mixes, Poag’s signature ability to translate small details into big experiences creates spaces and places that resonate with comfort, convenience, and connectivity. Poag centers are true community environments, destinations packed with the brands you know and animated with immersive elements that make them memorable and inviting. For more information, visit PoagDevelopmentGroup.com.
Over three decades ago, Dan Poag, with then-business partner Terry McEwen, founded the predecessor to today’s Poag Development Group and coined the term “lifestyle center” to describe what is now the most in-demand retail real estate design. From subtle design elements to carefully crafted tenant mixes, Poag’s signature ability to translate small details into big experiences creates spaces and places that resonate with comfort, convenience, and connectivity. Poag centers are true community environments, destinations packed with the brands you know and animated with immersive elements that make them memorable and inviting. For more information, visit PoagDevelopmentGroup.com.
About JLL:
For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500® company with annual revenue of $20.8 billion and operations in over 80 countries around the world, our more than 110,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAY. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.
For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500® company with annual revenue of $20.8 billion and operations in over 80 countries around the world, our more than 110,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAY. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.
