New auditoriums, luxury recliners and 4K laser projectors await movie-goers at Celebration Cinema!
FOR IMMEDIATE RELEASE
GRANDVILLE, Mich., (July 14, 2025) — Phase 1: Recline. Phase 2: Dine. Celebration Cinema is pleased to announce the completion of phase one renovations at RiverTown Crossings.
Updated amenities include:
Updated amenities include:
- Complete renovation of all auditoriums with expanded risers and luxury heated recliners from Irwin Seating, an industry-leading, Michigan-based seating manufacturer.
- C PREMIUM auditorium featuring Dolby Atmos sound and 4K laser projection, creating an incredibly immersive experience for movie-goers.
- Full refresh to hallways, corridors and bathrooms with new carpeting, wallpaper, lighting and paint.
Phase two, with plans for a full kitchen, new lobby and bar, is coming soon.
The renovation began in March of this year. The theatre remained operational throughout, with focus given to 2-3 auditoriums at a time. Customers have been enthusiastic as the transformation has taken place! Many have shared that “it feels like a whole new experience,” and appreciate Celebration Cinema’s ongoing commitment to a local, friendly and welcoming atmosphere. “As a kid, I watched my first movies right here, and love how the movie theatre business brings our community together,” says Austin Mueller, General Manager. “These renovations have been a long time coming. My team is so proud of how they contribute to the magic. We aspire to be more than just a place to watch a movie. We want to be a place where neighbors connect, families make memories and everyone feels welcome. This is truly where story happens.”
A celebration of the completion will take place on Saturday, July 19. For one day, all Celebration Cinema RiverTown Crossings movie-goers will be treated to a FREE POPCORN with purchase of movie ticket! “Our team has been working incredibly hard and we are excited for folks to come check out the new movie-going experience,” says Emily Loeks, Director of Community Affairs for Celebration Cinema. “It’s a great weekend to come enjoy a movie. SUPERMAN, F1, JURASSIC WORLD and SMURFS are terrific summer “popcorn movies” and pair amazingly with the FREE popcorn we are offering on our day of celebration!”
The $5M renovations, coupled with the renewal of the Celebration Cinema lease at RiverTown Crossings, signal a bright future for the mall and its positioning within the greater Grandville area.
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About Celebration Cinema: Originally opening its doors in the state of Michigan, Celebration Cinema has been an industry leader in creating a world-class cinema experience for over 80 years. Since its inception, Celebration Cinema has been at the forefront for creating exciting ways to view the latest films, including operating (for a short time) the world’s largest megaplex theatre, introducing the first stadium tiered theatres to the Midwest and an early adopter to providing expanded food and beverage offerings to the movie-going experience. | celebrationcinema.com
About Studio C:
Studio C creates space where story happens, giving diverse communities a place to gather around movies, music, dining, and events. Studio C companies are owned by John D. Loeks and include Celebration Cinema, with eleven locations in west and mid-Michigan including the Getty Drive In; ShowSpan, the premier producer of consumer shows in the Midwest; Midtown, a state-of-the-art music venue; Elsa’s ice cream parlor and One Twenty Three Tavern.
Studio C creates space where story happens, giving diverse communities a place to gather around movies, music, dining, and events. Studio C companies are owned by John D. Loeks and include Celebration Cinema, with eleven locations in west and mid-Michigan including the Getty Drive In; ShowSpan, the premier producer of consumer shows in the Midwest; Midtown, a state-of-the-art music venue; Elsa’s ice cream parlor and One Twenty Three Tavern.
About RiverTown Crossings: RiverTown Crossings is a premier shopping and lifestyle destination in Grandville, Michigan, managed by JLL. With over 100 diverse shopping, dining and entertainment options in a spacious and welcoming environment, RiverTown Crossings provides an ideal setting for family outings, retail therapy and social gatherings. This dynamic center brings together everything you need in one convenient place, so you can discover more, right next door. | rivertowncrossings.com
About Poag Development Group: Over three decades ago, Dan Poag, with then-business partner Terry McEwen founded the predecessor to today’s Poag Development Group and coined the term “lifestyle center” to describe what is now the most in-demand retail real estate design. From subtle design elements to carefully crafted tenant mixes, Poag’s signature ability to translate small details into big experiences creates spaces and places that resonate with comfort, convenience, and connectivity. Poag centers are true community environments, destinations packed with the brands you know and animated with immersive elements that make them memorable and inviting. | poagdevelopmentgroup.com
About JLL: For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500® company with annual revenue of $23.4 billion and operations in over 80 countries around the world, our more than 112,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.
