Grandville, MI

RiverTown Crossings Welcomes Diamond Factory to Retail Lineup

01 August 2025

Jewelry Retailer Set to Open Today, August 1,
Offering Gold, Silver, and Diamond Pieces at Accessible Prices

FOR IMMEDIATE RELEASE
August 1, 2025

GRANDVILLE, MI - RiverTown Crossings is pleased to announce the opening of Diamond Factory, a new specialty jewelry retailer offering a curated selection of gold, silver, and diamond jewelry—all at affordable price points. The store is scheduled to open on Friday, August 1, 2025, in Suite 1200 on the first level, next to Kohl’s.

Diamond Factory will occupy a 1,656-square-foot inline space, bringing shoppers a wide range of beautiful and timeless pieces, perfect for marking special moments or elevating everyday style. The store will offer everything from classic gold chains and silver sets to statement diamond designs, making it a one-stop shop for both gifting and self-purchase.

“We are excited to welcome Diamond Factory to RiverTown Crossings as part of our evolving tenant mix,” said Mike Lyons, General Manager of RiverTown Crossings. “Their unique blend of value, quality, and selection adds something new to the shopping experience, and we’re confident guests will appreciate this fresh addition.”

Mike Lyons, General Manager of RiverTown Crossings

Diamond Factory joins a strong portfolio of national and local retailers, dining destinations, and entertainment offerings at RiverTown Crossings - including Kohl’s, Macy’s, JCPenney, and Celebration Cinema, which is currently undergoing a multi-million-dollar renovation.

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About RiverTown Crossings:
RiverTown Crossings is West Michigan’s premier indoor shopping and entertainment destination, offering a curated mix of national retailers, dining, and experiences for the whole family. The center continues to serve as a community gathering place and retail leader for the Grandville region. For more information and event updates, visit RiverTownCrossings.com.

About Poag Development Group:
Over three decades ago, Dan Poag, with then-business partner Terry McEwen, founded the predecessor to today’s Poag Development Group and coined the term “lifestyle center” to describe what is now the most in-demand retail real estate design. From subtle design elements to carefully crafted tenant mixes, Poag’s signature ability to translate small details into big experiences creates spaces and places that resonate with comfort, convenience, and connectivity. Poag centers are true community environments, destinations packed with the brands you know and animated with immersive elements that make them memorable and inviting. For more information, visit PoagDevelopmentGroup.com.

About JLL:
For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500® company with annual revenue of $20.8 billion and operations in over 80 countries around the world, our more than 110,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAY. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.