200+ Acre West Omaha Community Builds Early Leasing Momentum Led by Poag Development Group and JLL


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Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and space through creativity, style, and purpose. The brand creates original, modern, and affordable home decor, and curates a global selection of local, ethically sourced, and Fair Trade Certified™ products available online and in 100+ stores worldwide. West Elm is a part of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.


“Avenue One represents the next generation of retail placemaking- a thoughtfully designed, experience-driven environment that brings together shopping, dining, and community in a truly meaningful way. Our vision is to create a destination that reflects the energy and growth of West Omaha while introducing a new level of quality, convenience, and connection. We’re thrilled by the caliber of retailers joining this project and the enthusiasm we’re seeing from both the community and the industry.”
— Josh Poag, President and CEO, Poag Development Group
“Leasing momentum at Avenue One has been exceptionally strong, underscoring the market’s confidence in Omaha’s continued growth and in the quality of this project. Retailers are drawn to Avenue One’s visibility, accessibility, and the long-term vision for a vibrant mixed-use destination. The opportunity to be part of a development of this scale and distinction is truly compelling, and we’re excited to continue bringing best-in-class brands to West Omaha.”
— Jeffrey Hofer, Asset and Development Manager, Jasper Stone Partners
- Curated Retail: A distinctive mix of national and regional brands.
- Dining Destinations: Full-service and fast-casual restaurants to encourage all-day activity.
- Community Activation: Pedestrian-friendly design and open gathering spaces that promote engagement and lifestyle integration.
About Avenue One
A destination that Omaha has been desiring, Avenue One brings an unparalleled level of urban living where it is needed most—in the city’s fastest-growing region and along its number-one commerce corridor—West Omaha on Dodge Expressway. Visit, stay, work, and live within over 200 acres centered around a modern adaptation of a traditional main street. Walkable and wellness-centric, Avenue One unites all facets of life with ease, convenience, and vibrancy. Avenue One will create an elevated experience that meets the needs of our guests each and every day. For more information, visit https://avenueoneomaha.com/.
About Jasper Stone Partners
Jasper Stone Partners was founded in 2007 as a boutique private real estate investment firm to source and manage real estate investment opportunities for high-net-worth families and partnerships, and is the master developer for Avenue One. Jasper Stone’s mission is to serve by creating places people love and accomplishes the mission through developing best-in-class residential communities and inspiring commercial projects. For more information, visit https://www.jspdevelopment.com/.
About Poag Development Group
Over three decades ago, Dan Poag, with then-business partner Terry McEwen, founded the predecessor to today’s Poag Development Group and coined the term “lifestyle center” to describe what is now the most in-demand retail real estate design. From subtle design elements to carefully crafted tenant mixes, Poag’s signature ability to translate small details into big experiences creates spaces and places that resonate with comfort, convenience, and connectivity. Poag centers are true community environments, destinations packed with the brands you know and animated with immersive elements that make them memorable and inviting. For more information, visit PoagDevelopmentGroup.com.
About JLL
For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500® company with annual revenue of $23.4 billion and operations in over 80 countries around the world, our more than 113,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.


