“The addition of L.L.Bean reflects the caliber of brands being drawn to Avenue One and the strong alignment between our vision and today’s leading lifestyle retailers,” said Jeffrey Hofer, Asset and Development Manager at Jasper Stone Partners. “As construction progresses and the site continues to take shape, we’re seeing strong momentum from national brands seeking a presence in West Omaha.”
Jeffrey Hofer, Asset and Development Manager at Jasper Stone Partners
L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. Still family owned, Shawn Gorman, great grandson of Leon Leonwood Bean, was named Chairman of the Board of Directors in 2013. While its business has grown over the years, L.L.Bean continues to uphold the values of its founder, including his dedication to quality, customer service and a love of the outdoors. In 2025, L.L.Bean donated over $4.3 million to outdoor and community-enriching organizations focused on increasing access to and inclusivity in the outdoors. L.L.Bean operates 71 stores and counting in 20 states across the United States, along with 18 stores in Japan and 16 stores in Canada, in partnership with Jaytex Group. The 220,000-sq. ft. L.L.Bean retail store campus in Freeport, ME, is open 24 hours a day, 365 days a year and welcomes more than 3 million visitors every year. L.L.Bean can be found worldwide at www.llbean.com, Facebook, YouTube, Pinterest, and Instagram.
About Avenue One
A destination that Omaha has been desiring, Avenue One brings an unparalleled level of urban living where it is needed most—in the city’s fastest-growing region and along its number-one commerce corridor—West Omaha on Dodge Expressway. Visit, stay, work, and live within over 200 acres centered around a modern adaptation of a traditional main street. Walkable and wellness-centric, Avenue One unites all facets of life with ease, convenience, and vibrancy. Avenue One will create an elevated experience that meets the needs of our guests each and every day. For more information, visit avenueoneomaha.com.
About Jasper Stone Partners
Jasper Stone Partners was founded in 2007 as a boutique private real estate investment firm to source and manage real estate investment opportunities for high-net-worth families and partnerships, and is the master developer for Avenue One. Jasper Stone’s mission is to serve by creating places people love and accomplishes the mission through developing best-in-class residential communities and inspiring commercial projects. For more information, visit jspdevelopment.com.
About Poag Shopping Centers
Poag Shopping Centers is a national retail real estate firm specializing in the development, redevelopment, management, leasing, and marketing of open-air shopping centers and mixed-use environments. With more than 40 years of industry leadership and a legacy connected to the creation of the Lifestyle Center format, Poag is known for creating highly detailed, experience-driven retail destinations. The company brings a boutique, tailored approach to placemaking, merchandising, and property management across its expanding portfolio. For more information, visit poagshoppingcenters.com.
About JLL
For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500® company with annual revenue of $23.4 billion and operations in over 80 countries around the world, our more than 113,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.
