Friday, March 20 through Saturday, April 4
Operating Hours:
- Monday-Friday 12PM-7PM (Bunny break 3-4PM)
- Saturday: 11AM-8PM (Bunny break 3-4PM)
- Sunday: 12PM-6PM (Bunny break 2:30-3:00PM)
- Good Friday, April 3: 11AM-8PM (Bunny break 3-4PM)
- Saturday, April 4: 11AM-8PM (Bunny break 3-4PM)
Saturday, March 21 | 1:00 PM to 3:00 PM
Guests are invited to the Backyard for an up-close spring encounter featuring soft bunnies, baby chicks, and a warm seasonal setting. This meet-and-greet offers a charming and memorable way for families to celebrate the new season together.
Saturday, March 28 | 1:00 PM to 3:00 PM
This lively, family-friendly twist on classic bingo features upbeat music, glowing lights, prizes, and an energetic atmosphere. Tickets are $12 per person, with proceeds benefiting D.A. Blodgett – St. John’s, a local organization supporting children and families through foster care, adoption, counseling, psychiatric services, and youth programs. All community members are welcome to participate in this entertaining event supporting a meaningful cause.
“BLOOM reflects our commitment to creating experiences that bring our community together,” said Imani Webster, Marketing Manager at RiverTown Crossings. “Spring is a time of renewal, and we are proud to offer opportunities that celebrate the season while supporting families in West Michigan.”
Imani Webster, Marketing Manager at RiverTown Crossings
About RiverTown Crossings:
RiverTown Crossings is West Michigan’s premier indoor shopping and entertainment destination, offering a curated mix of national retailers, dining, and experiences for the whole family. The center continues to serve as a community gathering place and retail leader for the Grandville region. For more information and event updates, visit www.RiverTownCrossings.com.
About Poag Development Group:
Over three decades ago, Dan Poag, with then-business partner Terry McEwen, founded the predecessor to today’s Poag Development Group and coined the term “lifestyle center” to describe what is now the most in-demand retail real estate design. From subtle design elements to carefully crafted tenant mixes, Poag’s signature ability to translate small details into big experiences creates spaces and places that resonate with comfort, convenience, and connectivity. Poag centers are true community environments, destinations packed with the brands you know and animated with immersive elements that make them memorable and inviting. For more information, visit PoagDevelopmentGroup.com.
About JLL:
For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500® company with annual revenue of $23.4 billion and operations in over 80 countries around the world, our more than 113,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.


